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New Zealand showcased as a world-class wine producer
New Zealand was under the spotlight as a world-class wine producer In January 2017 with an influx of international media and wine trade arriving to attend a series of events that showcased the country’s diverse regions and wine styles. New Zealand Winegrowers hosted over 90 international wine experts from around 20 countries at several events across the country including the Aromatics Symposium in Nelson, Pinot Noir NZ 2017 in Wellington, and Classic Reds in Hawke’s Bay.
“Our guests came to discover what makes New Zealand such a unique place to grow grapes and explore the evolution in our wine styles” said Philip Gregan, CEO of New Zealand Winegrowers. “New Zealand may produce less than 1 per cent of the world’s wine but we are attracting serious global attention. The events come at a time when New Zealand wine exports are riding high, exceeding a record $1.6 billion”. “We are confident the upcoming events will continue to fuel the interest in our world-class Pinot Noir, Sauvignon Blanc, Chardonnay, Riesling, Syrah and much more. New Zealand is ready to shine”.
New Zealand wine is exported to more than 90 countries, and is New Zealand’s 6th largest export
• Around 285 million bottles of New Zealand wine were exported in 2016. • 37,129 ha of wine grapes are planted in New Zealand.
• 7,919 ha are red wine varieties, 29,210 ha are white wine varieties.
New Zealand Winegrowers welcomes Trade Agenda 2030
New Zealand Winegrowers has warmly welcomed today’s announcement by the Prime Minister of the government’s new vision for trade strategy outlined in Trade Agenda 2030.
The shifts in trade policy will help increase the resilience of the New Zealand wine sector by creating more opportunities to grow exports and diversify markets said Jeffrey Clarke, General Manager Advocacy at New Zealand Winegrowers.
“Extending the coverage of quality free trade agreements and reducing non-tariff-barriers will ensure the wine industry continues to benefit from the open and rules-based trading conditions that have underpinned our success.”
“We also welcome the investment of an additional $91 million into the government’s trade architecture to make sure New Zealand can deliver on the aspirations of the trade agenda.” New Zealand wine exports have reached a record high and now stand at $1.61 billion up 5% for the year end January 2017. New Zealand wine is exported to more than 90 countries, and is New Zealand’s 7th largest export good. The industry is working towards a goal of $2 billion of exports in 2020.
New Zealand now top 3 wine import into USA by value
The value of New Zealand wine imported into the US has grown significantly in the past 12 months according to a recent Gomberg Fredrikson Report.
In 2016 the total value of New Zealand wine imported into the US reached US$400 million, now only surpassed by Italy (US$1,960 million) and France (US$1,589 million).
“To be third ranking in terms of value in the world’s largest wine market is outstanding, especially given New Zealand produces less than one per cent of the world’s wine”, said Philip Gregan, CEO of New Zealand Winegrowers.
New Zealand wine, especially Sauvignon Blanc, is very popular in the US and continues to grow at a rate much faster than the total market said Jon Moramarco, owner of The Gomberg Fredrikson Report.
“The growth doesn’t surprise me, just because of the quality and value of what New Zealand has to offer.” New Zealand wine exports have reached a record high and now stand at $1.61 billion up 5% for the year end January 2017. New Zealand wine is exported to more than 90 countries, and is New Zealand’s 7 th largest export good.
• The Gomberg Fredrikson Report looks at month by month and year by year import figures provided by the US Department of Commerce along with data from US Customs.
• The US is the world’s largest and most competitive wine market. It became New Zealand’s largest market in 2015 overtaking the UK and Australia.
New Zealand Winegrowers releases first Sustainability Report
New Zealand Winegrowers has released the first ever report on the wine sector’s achievements in sustainability. The Report presents data collected from vineyard and winery members of Sustainable Winegrowing New Zealand – one of the first and world-leading sustainability programmes in the international wine sector.
The Sustainability Report highlights actions undertaken by the wine industry such as enhancing biodiversity, reducing and recycling by-products, optimising water and energy use, investing in people, protecting soil, and reducing agrichemical use.
In 2016, 98 percent of New Zealand’s vineyard area was certified by Sustainable Winegrowing New Zealand, and around 7 percent of vineyards operated under certified organic programmes, said Philip Gregan, CEO of New Zealand Winegrowers. “Wine producers from north to south are committed to protecting the unique places that make New Zealand’s famous wines. The Report illustrates the widespread participation in Sustainable Winegrowing New Zealand, and highlights some of the direct benefits of the programme.” “A core philosophy of the Sustainable Winegrowing New Zealand programme is continual improvement and the data presented in this Report will help us benchmark our achievements in the coming years.”
• The New Zealand Winegrowers Sustainability Report can be downloaded here: http://www.nzwine.com/media-centre/downloads/
• 98% of New Zealand’s vineyard area was certified by Sustainable Winegrowing New Zealand in 2016. This equates to 35,558 Ha.
• 7% of New Zealand’s vineyard area was certified by independently audited organic programmes in 2016.
• Some wineries and vineyards choose to participate in more than one programme, for example they may be members of Sustainable Winegrowing New Zealand and be certified as organic and/or biodynamic.
• The Sustainable Winegrowing New Zealand programme is based on adherence to standards and guidelines used by the International Organisation of Vine and Wine.